Mercedes-Benz Essay Example | Topics and Well Written Essays - 500 words - 1

Mercedes-Benz - Essay Example Later on, Emil Jellenik made a deal with the Daimler manufacturers in Germany, to sell him the cars and then he honored his daughter by naming the fleeting of the bought cars after her-Mercedes. The reason which made the Mercedes cars to stand out is the high performance engines which had a relatively higher horse power than any other vehicle at that time. Secondly, the Mercedes Benz had custom made leather seats which introduced comfort of another level. This was particularly prominent in the US where the customers had a taste of class and luxury or ostentation. Over the years, the brand of Mercedez Benz has grown to be known as a car of luxury and ostentation (Jenkins, 2010). This is to imply that the price was relatively higher to denote the class that Mercedes Benz was postulated to be in. Thus, the people who drove or bought Mercedes Benz were assumed to belong to a certain class, like in Singapore, where few elites could afford it. In the same line of thought and respect, the technical and technological ability of Mercedes Benz was more agile and superior giving the owner or drive some natural technical abilities to maneuver the car as compared to other models of cars . The production center in China ensured that the Mercedes brand was technically alright to as to appeal to the mechanically savvy population of China. It is important to note that the vehicles were designed with proper engines which were powerful and superior in terms of engine use and fuel consumption. Thus, if person bought the Mercedes Benz, he or she would be assured of spending lesser in terms of gas and fuel consumption (Sandalow, 2006). Culturally, it is important to note and mention that the people who drove the Mercedes Benz were considered to be of a superior cultural dispensation or class. The performance of the Mercedes Benz as a company relied on business environment that would be